Services2018-10-16T11:21:07+00:00

BRAND RESEARCH

  • Brand and name equity research
  • Brand positioning development
  • Market segmentation and customer acquisition strategy
  • Positioning evaluation and messaging prioritization
  • Customer experience journey
  • Effectiveness tracking and ROI measurement
  • Creative evaluation
  • Communications optimization
  • Product and service innovation

BRAND STRATEGY

  • Naming
  • Brand architecture
  • Brand strategy
  • Vision, mission, values development
  • Brand positioning and pillars
  • Customer experience strategy
  • Culture change
  • Voice of the brand messaging

BRAND CREATIVE & DESIGN

  • Corporate identity
  • Face of the brand visual expression
  • Internal and external brand launches
  • Social, digital and website development
  • Sales tools and training
  • Marketing collateral, campaigns and execution

BRAND MANAGEMENT

  • Brand tracking and measurement
  • Brand filter development
  • Brand standards and guidelines
  • Brand champion networks
  • Infusing the brand into hiring and training
  • Infusing the brand into performance and compensation